Are marketing communication and corporate communication similar? As it turns out, the two have quite a lot of differences. Both have an important role in corporate communications. For those of you who are still confused about the difference between marketing communication and corporate communication, here is the explanation:
Marketing Communication
1. Main focus
The first fundamental difference between marketing communication and corporate communication is the focus on what they do. Marketing communication is defined as promotional messages that are coordinated and delivered through various platforms, such as print media, radio, television, and personal selling. So it can be concluded that the main focus of a marketing communication is to determine certain marketing strategies to be able to reach the company’s target market.
2. Message delivered
Messages conveyed by marketing communication are usually related to products and commercial messages produced by the company. Marketing communication conveys the latest products, superior products, promotions, and so on. They will explain the company’s products in detail so that the public and customers of what products they should choose.
3. Audience and channel
A marketing communication focuses on delivering messages to customers and the public who are the company’s target. There are various forms of delivering messages, such as advertisements, sponsorships, sales presentations, online activities, and so on.
4. Communication purpose
The main difference between marketing communication and other corporate communications lies in the purpose of communication. Marketing communication communicates to the public to encourage product purchase decisions. Usually this communication focuses on the company’s target market.
Corporate Communication
1. Main focus
What is the difference between marketing communication and corporate communication? Corporate communication has the main focus on communicating with a wider range of parties than marketing communication. Corporate communication is responsible for communicating with sponsors, government, media, and relations with employees. They are tasked with establishing, maintaining, and maintaining the company by overseeing communication strategies, organizational identity, reputation, and investor relations. can be considered as something that can be seen in the long term.
2. Message delivered
The messages conveyed by corporate communication are all related to the company as a whole. Corporate communication conveys the vision, mission, goals, targets, and other things that can trigger a good image for the company. For example, if marketing communication focuses more on delivering promotions in the media, corporate communication will publish more news about the appointment of new directors, and employee training.
3. Audience and channel
The difference between marketing communication and corporate communication is the audience. A corporate communication must ensure that the communication he does can reach customers, the community, and other companies that cooperate. Corporate communication must also maintain good relations with internal parties within the company.
4. Communication purpose
Communication carried out by a corporate communication aims to establish, develop, and maintain the company’s reputation. Maintaining the company’s reputation is useful for maintaining cooperation with internal and external parties.
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